Lila is a Middle Eastern restaurant based in Amsterdam. The idea for its branding is to show how friendly the place is within semi-playful typography and that they cook with fresh ingredients which are presented in the colour palette.

Lila is a woman in her late 20s / early 30s from the Middle East. She is adventurous, a bit of a hipster soul, and travels around her home country to find the best recipes. What she likes most about exploring food is going to underground places, and village people, especially grannies. She collects the tastiest dishes while traveling and put them together to serve them in this restaurant.